I am a hypocrite. When I speak to a designer, marketer or copywriter about a project, I can’t help but ask these three questions:
- What will it cost?
- How long will it take?
- What will the results look like, precisely?
Their businesses, just like ours, are project based, and the answers to all three depend on a lot of variables.
It’s because of these variables that we don’t normally publish prices or turnaround times on our website. Every project is different and, although we want to be open and transparent, it’s important to understand that minor details can have a large impact on a costs and turnaround times.
But really, what does it cost?
Our day rate is £490+VAT. This is extremely competitive by UK standards.
For a very basic app, for one platform (i.e. Android or iOS), a sensible minimum is about £3,000+VAT. Double that for both platforms. For a small app, most of the time goes into laying the foundation, so doubling the feature set doesn’t usually double the price.
Are Android apps cheaper than iOS apps? Are iOS apps cheaper than Android apps?
Generally, they are roughly on par. There are extra costs associated with buying the Apple hardware and licences needed to build, test and publish apps, but the smaller range of devices and interface designer makes up the difference.
How long does it take?
There are typically three phases for mobile apps:
- Design phase. We create a unique “look” for your app. This can take 2-4 weeks depending on complexity. To save time and costs, this stage can be omitted if there are no specific aesthetic requirements.
- Build/test phase. Minimum 2 weeks for a very basic app. No maximum!
- Publishing on the App Store / Play Store. It can take at least a week for Apple to approve your app and list it on the App Store, allowing people to download it. Google is generally a bit quicker.
I have a great idea. Can you build the app for free?
It’s shocking how often we’re asked this – especially about mobile apps. Sadly, ideas are easy; execution is difficult. We also need to keep the lights on, so no, we don’t work for ideas, equity, exposure or appreciation.
What about cross platform development (e.g. HTML5, ReactJS?)
We don’t do a lot of cross platform development. There are a few reasons for this. First, Apple and users generally dislike apps that do nothing more than a mobile-friendly website could. Second, most cross-platform development toolkits deliver a sub-par user experience (e.g. lag). Third, some more advanced functionality isn’t available at all, so it’s possible that an HTML5 app may need to be rewritten entirely later.
That said, we know HTML5, ReactJS and Java, and if you’re dead set on a cross platform app, do get in touch.
