Implement a CRM
A London based media company, Thunderbird Releasing’s core business is the distribution of films to independent cinemas across the UK.
Thunderbird’s team of account managers are in constant contact with their customers, discussing and rolling out the films being leased, informing them of and selling in new releases, and ensuring that contract details are up to date. Their role is also to collect royalties from the cinemas, the amount being based on the number of people who have watched the film during a given week. This information is reported both by the cinema and verified through Rentrak, an automated box office tracking system. A proportion of the royalties paid by the cinemas is retained by Thunderbird, with the balance being passed on to the production companies.
In addition to managing existing accounts, the team at Thunderbird Releasing are busy nurturing relationships with prospective clients, setting up agreements with new clients and learning about new films.